Milestone's values

We believe that our actions and products should reflect more than just a commitment to outdoor gear—they should represent the principles that inspire us. From respecting our environment to fostering a strong community, these guiding principles shape every decision we make. Join us in a journey that’s not only about reaching new Milestones but also about connecting more deeply with ourselves, each other, and our surroundings.

Adventure Therapy

We believe that adventure and therapy go hand in hand. Engaging in outdoor activities serves as a form of therapy, offering significant benefits for individuals' physical, mental, and emotional health. It highlights the transformative power of nature-based activities, such as running, hiking and exploration, in fostering personal growth, resilience, and well-being.

Authentic Connection

Foster meaningful connections with nature and others, promoting social engagement and community building among like-minded (outdoor) enthusiasts.

Digital Detox

In today's hyper-connected world, it's so important to intentionally unplug from electronic devices and screens to reconnect with oneself and nature. We believe it is a must to take breaks from constant digital stimulation to foster mindfulness, reduce stress, and cultivate deeper connections with the natural environment and others.

Expertise & Integrity

Rooted in Japanese design philosophy, our commitment to expertise and integrity extends beyond mere proficiency. It embodies a dedication to the artistry of simplicity and craftsmanship, echoing the meticulous attention to detail synonymous with Japanese tradition. Honesty, transparency, quality, and authenticity serve as the cornerstones of our guiding principles, ensuring that every facet of our products and services reflects the utmost standards of excellence and trustworthiness.